Dr. Ramya Gujjula, and Priyanka Gujjula are using AR in healthcare with their two-year-old startup NexRea, the abbreviated form of ‘Next Generation Reality’.

“We create AR content in the form of an app. For example, you have a microwave oven. When you download our app from any device (smartphone, Macbook, etc.), you can see another microwave oven right next to it by projecting the same onto a reference point. You can use the device to experience the product. The apps are customized for each company,” explained Dr. Gujjula, who is a dentist.